Core competitive advantages of this company can be reflected from customer-centered, cost control, leading technology and quick service.
1.Stable Customer Relationship with Leading Branded Manufacturers
The company has established long-term and stable cooperation relationship with leading international branded manufactures of consumer electronics, with main customers including Samsung, Huawei, ZTC, Haier, Sharp, Kyocera, Okwap, Lenovo, etc. It ever won the 2008 General Award in Delivery Time, Quality, Original Price and Innovation and the 2009 Innovation Gold Award by Samsung, and then became one of Samsung’s core strategic suppliers, and was awarded 2008 Supplier Award and 2009 Excellent Partnership Award by Huawei, and was regarded as 2008 Excellent Supplier and 2009 Excellent Supplier by Haier. Such manufacturers have higher selection standards for qualified suppliers, and the number of companies regarded by them as excellent suppliers is more limited, they select potential strategic procurement partners generally through strict evaluation and appraisal in items such as categories of products and service supplied, technical capability, product and service quality, cost competitiveness, logistics capability, emergency response ability, etc. in accordance with standards. Hence, the fact that the company becomes one qualified or excellent supplier of such manufacturers shows the outstanding performance in above aspects. To enhance cooperation relationship, the company continuously takes measures to participate into customers’ early product development, and closely cooperates with customers’ product development teams to meet customers’ demands, meanwhile, the company constantly improves its research and development ability to provide overall solutions in design, development period, cost, quality, appearance effect, etc. of precision structural component for customers.
Through establishment of cooperation relations with well-known manufacturers, the company may rapidly grow with the development of customers, and may carry out cooperation with customers for other products or in other projects, for example, initially, what the company supply for Samsung are precision structural components for MP3 first and then for mobile phones; likewise, it provides structural components for mobile phones first and then for 3G data NICs for Huawei. Moreover, the fact that the company has been providing products for international leading branded manufacturers also helps to raise its reputation in industry and then gain recognition of other potential customers and win their orders.
2.Keep Cost and Efficiency in Leading Level through Research, Development and Innovation during Manufacturing
The company commits itself to raise its own research and development capability, optimize production process, and advocate the research and development idea of increasing efficiency, reducing cost and growing benefit from the viewpoint of research, development and design.
The company adopts differentiated technical competition strategy, which can form different technical advantages from point to area in four production steps of mould fabrication, injection molding, surface treatment and processing and assembly, so as to keep technology rank the top. Through the breakthrough in design of mould gate, runner and cooling system, the molding period of mobile phone shell products has shortened from industrial standard of about 21s to 14-15s, thus greatly reducing production cost and increasing efficiency.
Based on the pursuit of lean production, the company realizes shortening production period by 30% and increase assembly production efficiency by 227% by constantly improving production flow and manufacturing process, shortening manufacturing and inventory time and reducing LOB loss, meanwhile, it can provide order and non-standard production according to customers’ actual demands, and combines personalized orders with mass production effectively, so as to increase comprehensive utilization rate of materials and shorten production period to the utmost extent.
Based on the emphasis on production process and industrial engineering research, the company carries out serious debugging for disposition of each post and layout of each work station according to human engineering principle and accurate field measurement and analysis, so as to constantly increase employees’ reasonable operation level and line balancing rate, enhance flexibility of production line, thus adapting different requirements of varieties of products. Each production unit has an engineering sector especially responsible for improvement and debugging of production process and production line, so as to keep cost minimum by increasing utilization rate of equipments and optimizing labor organization.